Hollyoaks actress Gemma Merna has been announced as the face of collagen skincare proto-col, which offers anti-ageing skincare products and collagen supplements, which are intended to restore the levels of collagen in the body as an alternative to Botox.

Merna commented 'There is a lot of pressure out there to use harsh and extreme beauty treatments, especially in my industry. Having a frozen face does not appeal, it would make it difficult to express emotions when playing a character and the thought of having needles in my face fills me with dread. I look after my skin very carefully with a strict cleansing and moisturising routine and I take a daily proto-col collagen supplement'.